marques muriel wormser marques muriel wormser

LICENSEE STRATEGY

YOUR GOAL:
Develop new licenses (watches, jewelry)
=>generate additional turnover while keeping your image

MW ADVISES YOU ON:
•Defining the Marketing Srategy and defining the best market  positioning
•Conceiving the product offer (conception, collection plan, prices)
•Developing the launching "package"
•Choosing the best license partner
•Implementing an efficient work process with the license partner

HOW?
•Personalized counseling of the Licenses Director throughout the negociation process
•Link between the Brand and the Licensee